Abstract
The article highlights the issues of organization and functioning of logistics of online trade in the context of globalization of economic relations based on the introduction of modern digital information and communication technologies. The influence of digital economy on the changes in the forms of trade operations and the peculiarities of their organization in the Internet is studied. The differences between online and offline trading are estimated, as a result of which there is a propensity and loyalty of consumers to online purchases. The essence of logistics of online trade and features of its formation with the use of elements of virtual relationships with customers and suppliers are revealed. The article uses statistical data on the development of information and communication technologies in enterprises of Ukraine and open data of EU statistics for the period 2014-2018. The economic analysis of indicators of access to the Internet, e-Commerce operations and logistics for the service of electronic orders at the enterprises of Ukraine and the European Union allowed to determine the main trends that have developed in the digitalization of logistics of online trade and to assess the impact of digital platforms on global changes in trade.
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