Abstract
Long held as the province of capitalist domination, the Disney parks have recently seen other trends of analysis emerge, providing renewed emphasis on user activity and the parks’ competitive environment. In this article, we identify three trends of research toward the Disney theme parks, with the ‘locus of control’ for the parks’ meaning, design, and operations placed successively within the Disney-controlled environment of the park, within the user, and, lastly, within the park’s wider socio-economic context.
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