Locating Counterinsurgency in Media on Kashmir in a Post-Neo-Liberal Framework

Abstract

Using critical media theories of framing, propaganda and agenda-setting that intersect, the author attempts to unravel the links between counterinsurgency (COIN) and media in India-administered Kashmir against the backdrop of a post-neo-liberal framework as an example of hegemony armoured by coercion. The author will reframe COIN as a state response to a people’s movement for self-determination. An analysis of the effects of the post-neo-liberal framework on the governing class that enacts COIN strategies through the media will not only illuminate the machinations of the media but will also unravel its social and cultural effects and their role in perpetuating an unjust social order in a contested space. An examination of the roots of ethnonationalism will expose the media’s nexus with power and the nature of COIN operations through the media in Kashmir.