Abstract

The year 2022 saw three Scandinavian films – Loving Adults, Black Crab and Troll – place highly on Netflix’s lists of the most popular non-English language films on the service globally. These were led by Troll, a Norwegian feature that was fully financed by Netflix itself and branded as an ‘original’ film, which went on to become the most popular non-English language film ever on the platform. Using the popularity of these films and other Nordic titles on the world’s leading subscription video-on-demand (SVoD) platform as a point of departure, this article investigates the changing industrial landscape for film production and distribution in the region in light of the influence that streaming platforms are having therein. The focus is on a detailed case study of the integrated studio SF Studios, which produced two of these three landmark films as well as numerous others that were released as Netflix original movies between 2020 and 2023. In addition to illuminating the business and creative practices of both SF and Netflix, the article argues that deals such as these are fomenting greater artistic diversity in Scandinavia by opening up distribution pathways and production resources for popular genre films from the region.

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