Abstract

Lok Baintan floating Market is located in South Kalimantan Province. Floating market is a flagship and icon for the Province of South Kalimantan. Activities in the floating market is buying and selling products that produced by local communities. The product is both a processed and unprocessed natural product. The objectives of research are to analyze the local product in Lok Baintan Floating Market. Research data is obtained through questionnaires and interviews to traders in the Floating Market. Traders in the Floating Market are women. Respondents in this study are 50 traders. The results showed that the local products sold in the Floating Market are from plantation and fishery products. The proceeds of the plantations are oranges, pineapples and bananas which are the result of a typical swamp land plantation. Fishery products sold are patin, pepuyu, haruan and sepat which is found in the territorial waters of swampland. The products of they sell are still in the form of raw goods. There has been no community innovation to process the results of plantation and fishery products. Merchants also sell handicraft products, such as purun hats, and baskets. Purun hats and baskets are handicrafts derived from palm tree and purun plants that grow in swamplands. Traders also sell traditional cakes such as bingka and amparan tatak. In addition, there are traditional dishes such as gangan keladi, and gangan humbut. The cuisine utilizes agricultural products in swamplands. Products sold in the Lok Baintan Floating Market utilize natural products in swamplands, but still limited processing, so that variations in the product are still very limited.

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