Abstract
We examine the effect of aggregating local news links on visits to news outlets. Using a sample of news visits by 43,087 US households before and after a Google News design change, we find that adding geo-targeted links increases both the level and share of local news consumed online. The magnitude is small: local news visits increase by less than 1% and the likelihood of a local news visit increases by 4-6% from a low baseline. The redesign also increases the local share of visits and referrals to outlets, indicating that aggregation can alter both the size and composition of the local media audience.
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