Abstract

This chapter examines online local news within the top one hundred U.S. television markets using comScore panel data that track a quarter of a million Internet users across more than a million World Wide Web domains. It identifies and analyzes 1,074 local online news and information sources across these one hundred markets, studying their audience reach, traffic, and affiliation (or lack thereof) with traditional media. The breadth and the market-level granularity of the comScore data makes this study the most comprehensive look to date at Internet-based local news. The portrait that emerges contradicts claims that new online outlets are adding significantly to local news diversity. The chapter argues that local news on the Web is fundamentally about consuming less news from the same old-media sources. It also looks at concentration in local online news markets, and conducts a census of Internet-only local news sites that reach more than a minimum threshold of traffic.

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