Local Media Promotion Of The B.A.C., Element Of The Sport Marketing Strategy

Abstract

Our work is based on the premise that the success of a competition depends mostly on the specific marketing actions, which have to be much more diversified and more efficient in the Romanian cities where no competitions of the same level have taken place for a very long time and local media can be a very important factor in this approach. The aim of the research was to increase the performance level of local and national Athletics - by promoting the international competitions in the media the Romanian and foreign athletes who participated in the competitions and it was considered that the promotion of international athletic competitions in the local media, organized by the Romanian Athletics Federation in partnership with the local administration in Pitesti, is a marketing action that facilitates the increase of the spectators at the sport event and determines their active participation in stimulating, encouraging, supporting the athletes to achieve valuable performances. Research results highlight the fact that a marketing strategy where the "3 M", Methods, Means, Materials are effective, and promoting the event and attracting the public to the stadium is successful. The paper presents the elements of the marketing strategy developed and implemented by the media in Pitesti and the results of its implementation at Senior Balkanic Athletics Championships, 2016 from the perspective of spectators and the Romanian team components.