Abstract

This article presents the impact of digital technologies and small media on the second-generation members of the Nigerian diaspora in Peckham (London, United Kingdom). Situated within the larger context of global trends, cultural production and commodification that have become central to contemporary identity articulation, the article argues that cultural production and consumption have become the site of creativity in negotiating multiple attachments for this second-generation offspring of the initial migrants in such a way that living with ‘difference’ has become a part of everyday diasporic experiences. The article shows how second-generation Nigerians in Peckham perform their diasporic identities around the popularity and the inclusion of Afrobeats music, Nollywood films and the representation of ankara clothing styles in the host society and in the global mainstream. It reveals the dialectic interaction between local cultures and global media by showing how digital technologies not only make it possible to connect across space and time but also aid the production of new identities. In contrast to the fear of the older migrants over their perception of non-involvement of young Nigerians in belonging to their homeland, a sense of patriotic pride is demonstrated by their offspring. Insights are drawn from seven-month ethnography of the Nigerian diaspora in Peckham, London. The findings suggest that the inclusion of local artefacts from Nigeria in the host society provides a sense of national pride for the born abroad children in their country of heritage.

Full Text
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