Abstract
The chapter elaborates the background thinking and path for Open Innovation 2.0 conceptual innovation model. It is based on virtual enterprises, Holonic enterprises and fractal enterprises theory, combined with MIT Living Lab concept developed by Bill Mitchell et al. Combining this with the internet/connectivity revolution the need to have faster pace and more successful innovation rate led to the thinking of the quadruple helix, including the citizens as active agents in the innovation process, not only as verificators as they were used to be in the previous triple helix thinking. Based on the work of New Club of Paris (Lin and Edvinsson) the structural intellectual capital (IC) is a key for national prosperity. Open innovation integrating the crowd into the innovation process seamlessly seems to increase the structural IC. Hence, integrating all these components: quadruple helix, nonlinear innovation, fractal and dynamic organisations into innovation processes in real world with real market creation with the users who have become co-creators seem to be the key for future success. The new open innovation 2.0 paradigm seems to be serving the innovation needs very well in time — if we dare to take it on board.
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