Literature review on the influence of social networks

Abstract

The rapid development of social networks has completely changed the way people communicate and greatly promoted the interaction between people, and further generated the concept of the influence of social networks, which has attracted more and more scholars' attention. The purpose of this article is to summarize the current research progress and dig the gaps in the current research by combing and reviewing the existing research on social network influence. Specifically, this paper mainly analyzes the research progress of social network influence, and through summarizing and analyzing the related literatures of the social network influence of individual Weibo, the influence of user social network and the social network influence of the topic, we put forward the research progress and existing problems, based on them the direction of future research is put forward. We believe it has considerable reference value for the research of social network influence.