Abstract
There are multiple investment options around us. We must select the best investment choice to achieve our overall objectives. The Indian Post offers numerous savings schemes with high returns and safety. Post office schemes have long been famous for individuals seeking secure and hassle-free investment options. Understanding the factors that drive investors choices within these schemes is crucial for policymakers and financial institutions. One of the prominent factors explored in this review is demographic characteristics. Age, generation, and gender have emerged as significant determinants of investment preferences. Older investors, particularly senior citizens, find postal schemes appealing because of their simplicity and perceived safety. Moreover, female investors exhibited a strong inclination toward these schemes. Financial security and tax benefits play a pivotal role in shaping investment decisions. Investors are drawn to post office schemes because of the guaranteed returns offered by the government and the tax incentives associated with these investments. The review also highlights the impact of educational qualifications on investment choices, shedding light on how individuals with different educational backgrounds perceive these schemes.
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