Abstract
The purpose of this study is to examine the performance of The Coca-Cola Company with specific factors (liquidity risk) and macroeconomics variables influence on profitability. The data is obtained from the annual report of The Coca-Cola Company from the year 2013 to 2017. The study used Pearson correlation to identify the relationship between liquidity risk and firm performance and also macroeconomics variables with firm performance. The study found that profitability performance and liquidity risk are not significant with each other. While for external factors, GDP, inflation, unemployment, and exchange rate have a negative relationship with profitability.
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