Abstract
This empirical study is in the direction of exploring the linkage of SWOT and financial performance. Strengths, Weaknesses, Opportunities and Threats (SWOT) analyses a firm's strengths, weaknesses, opportunities and threats (SWOT) and formulates its strategies based on that analysis. The result of the analysis can also be helpful for the correction of the existing strategies. SWOT analysis can reveal how a firm is placed in the business environment. The opportunities, threats, strengths and weaknesses (SWOT) faced by public limited companies in Coimbatore District, Tamilnadu, India during the period 2009-2014 have been ascertained through a questionnaire and they were related to their sales and profit performance for the terminal year 2005 with the help of multiple regression. Strengths, Weaknesses, Opportunities and Threats (SWOT) are measured in terms of Total Weighted Scores and these combined with Gross Assets deployed by the responding companies are taken as independent variables and Sales and, Profit before Depreciation, Interest and Tax have been considered as dependent variables. Significant relationship has been found based on the data collected and analyzed.
Highlights
Many researches reveal that firms frame strategies for different purposes, like improving market share, new product launch, new market creation, satisfying the experience of the existing customers, achieving a targeted sales or profit, among others
The study analyses the impact of the opportunities, threats, strengths and weaknesses of the public companies surveyed on their general financial performance based on primary data collected through a questionnaire
Attempt has been made by many authors to show a relationship between planning and company performance
Summary
Many researches reveal that firms frame strategies for different purposes, like improving market share, new product launch, new market creation, satisfying the experience of the existing customers, achieving a targeted sales or profit, among others. There is a general dearth of studies in strategic management linking strategy and performance. This Study is based on the unpublished doctoral thesis submitted by the corresponding author to Alagappa University, Tamilnadu. The study analyses the impact of the opportunities, threats, strengths and weaknesses of the public companies surveyed on their general financial performance based on primary data collected through a questionnaire. SWOT analysis focuses on combining organizational Strengths, Weaknesses, Opportunities and Threats (SWOT) to achieve an advantageous position in the market. This study is focused to identify the SWOT, link it with sample representative company’s financial performance and to provide optimum strategies to capture its best opportunities and protect it against the threats which can endanger its market position
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