The Importance of Business Environmental Analysis: A Case Study of Zambian Breweries

Abstract

This study’s main purpose was to assess how well Zambian Breweries analysed business performance using SWOT (Strengths, Weaknesses, Opportunities, and Threats) and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analytical approaches. The methodology involved the distribution of a survey through the Google Forms platform, to which 17 respondents answered, and the collection of data utilising that survey. The results of the study were generated by the Google platforms based on the respondents’ responses. According to the study’s findings, Zambian Breweries occasionally performed SWOT and PESTLE analyses to assess the internal and external environments of the business and to assist in decision-making. The study further shows that managers at Zambian Breweries use SWOT and PESTLE analyses to weigh the advantages and disadvantages of significant choices. SWOT and PESTLE assessments can be employed for both large and small projects, to make decisions on marketing campaigns, organisational changes, the adoption of new production methods, and the introduction of new products. The analysis phase involves gathering employee viewpoints, which enhances project understanding, acceptance, and execution. To understand how a company is operating, it is essential to understand its SWOT and PESTLE analyses. In order to build strategic strategies, businesses must perform comprehensive study, which calls for the SWOT and PESTLE studies. An internal environment study and competitive advantage identification are common goals of a SWOT analysis. PESTLE analysis can be used to look at the external factors that affect the business environment. Keywords: Analysis, PESTLE, SWOT, Strategy, Strategic Management.