Linguosemiotic Content and Functional Characteristics of Food Rituals (Using the Example of Chinese Grocery Stores)

Abstract

The article examines the linguosemiotic content and functional characteristics of food rituals, which are a symbolic representation of folk beliefs, tra- ditional knowledge and collective experience relevant to this society. The study of the semiotics of gastronomic culture involves the analysis of factors that have influenced the modern cultural context in which certain gastronyms are endowed with symbolic properties. The article gives a classification of symbols by form and content: 1) according to the degree of complexity: simple (egg, noodles) and complex (Fish Ceremony); 2) according to the level of abstraction: concrete (lotus, round gingerbread) — abstract (dragon, phoenix); 3) according to the form of their expression: graphic (hieroglyphs chun lian 春联, chūnlián) — wishes of happiness, well–being before the New Year and subject (flashlight, seeds); 4) auditory — songs and poems dedicated to the Moon Holiday; 5) gestural — the choice of dishes for the festive table; 6) by origin: natural symbols (bamboo, fish) — artificial (yin and yang). Depending on the functions, the article examines two groups of culinary symbols: mythological (egg — Food of the five virtues) and moral symbols (ducks — happiness). Semiotic studies of gastronomic linguoculture bring us closer to understanding not only the culture of individual peoples, but also the aesthetic universals and psychological constants of humanity.