Abstract
The linguistic landscape (LL) is an important part of the public space for the formation of the linguistic consciousness of the population. It acquires particular significance in the conditions of natural bilingualism in the national republics of Russia. The correlation of languages in the visual space reflects the realities of the functioning and implementation of the state’s language policy as a whole. In the Republic of Sakha (Yakutia), the Yakut language has the status of a state language alongside the Russian language. In order to preserve and develop the languages of the republic, a long-term state programme is being adopted, which, unfortunately, does not reflect the linguistic landscape. The purpose of the study is to analyse the linguistic landscape of the urban-type settlement of Batagai, Verkhoyansky district. The study was conducted within the framework of the Summer Scientific School “Young Researchers of Verkhoyansk” in June-July 2023. In accordance with the purpose of the study, the following tasks were solved: collection of factual material by photographing institutional signs, banners, information materials, analysis of the representation of languages in visual LL, summary of the results. The method of collecting and analysing linguistic material, the statistical method, and the comparative analysis of photographic texts were used. In the first stage of the study, 369 units of LL were collected from two main streets of the village: Lenin and Ammosova. The collected material is grouped as follows: address signs, signboards, signs of operation hours, signs with prohibition or warning signs, information announcements, memorial signs, graffiti, billboards, signs of organisations, advertising posters. In the second stage, material was collected on the internal linguistic landscape of 16 buildings and amounted to 465 units. The internal linguistic landscape consists of information boards, announcements, advertisements, navigational information, etc.
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