LINGUISTIC FRAMEWORK OF COMMUNICATIVE IMPACT: THEORETICAL DIMENSION

Abstract

The article is devoted to the phenomenon of communicative influence, where the main attention is paid to its theoretical consideration in linguistics. The purpose of our article is to consider the linguistic foundations of communicative influence in the theoretical aspect. The aim is to solve the following tasks: to find out the linguistic nature of the impact; outline the influential potential of language; identify the main factors that laid the foundation of the linguistic doctrine of communicative influence, consider the suggestions of language levels. The object of research was the phenomenon of communicative influence, and the subject was the linguistic component of communicative influence.The theoretical value of our intelligence lies in the deepening of knowledge about the features of communicative influence as a complex phenomenon, in particular the systematization of knowledge about the linguistic component. The practical significance lies in the fact that the obtained results can be used in teaching Vyshiv courses in modern Ukrainian (lexicology, morphology, syntax), stylistics, communicative and psycholinguistics, suggestive linguistics, theory of language communication and others. The close connection of all warehouse communicative influences is outlined ‒ physiological, psychological and linguistic, where the latter is the main, leading. Suggestions / suggestogens of language levels are considered and it is proposed to analyze them according to the degree of intensity of actualization of marked saturation. This word has been proven to be a powerful weapon of conscious / unconscious processes, as it has the ability to reflect and shape mental experience. Penetrating to the level of deep structures with the help of certain words, the addressee can detect the hidden mental processes reflected in the speech patterns of the addressee, and influence them. We see the prospects of the research in further in-depth study of the suggestions of each language level in influential discourses.