Abstract

Hᾱʿieh Ode, relative to Imam Reza, (PBUH) is one of the objective samples of didactics and clarifications- on the personal and social sides- that Imam (PBUH) has reminded us of the moral and immoral norms and their consequences employing a sublime and a literary language and impressive style. This poem, While enjoying the dominance of the spiritual and mystical spirit, contains moral and social messages, for example: Persuading Unity, Surrender to the commandments, Denounced hypocrisy and etc. Aimed at influencing thoughts and emotions in the direction of audiences'awakening, is written in a penetrating language. From the coordinates of this poem in structure and theme, Criticism is the foundation of Arabic rhetoric to highlight and influence the word, As you analyze these elements, Imam reza's nobility can be found on literary sciences. This research aims at analyze and account for the impact of linguistic and rhetoric devices contributing to an increase in the degree of effect of Imam Reza’s (PBUH) discourse, making use of a content analysis regarded as a qualitative method.The result of this research shows that Imam Reza (PBUH), by building rhetoric and literary underlying structures has emphasized the valuable educational bases and teachings in Hᾱʿieh Ode through an address style. In this line, in different places of the Ode, the conscious and novel use of efficient rhetoric techniques has created beauty and attraction in the poems, and the use of devices including repetition, allusion, simile, defamiliarization, vocatives, congeries, lamentation, religious discourse, rhetorical question, quoating proverbs, claridying after ambiguities, proper ending, etc have magnified deviation coming from pride, greed, cruelty and the abusing of the language. In the meantime, by means of pictorial expression of the abstract concepts and making use of emotional and human terms, it tries to attract the mind of the addressees to being aware of death and awakening them of the latent consciences.

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