Abstract
As a result of large-scale international communication, due to the growing scientific and technical process and globalization, attention has recently begun to be paid to the cultural aspects of these relations. The need to study intercultural communication has increased. Naturally, such communication is characterized by a clash of different cultures, and this, in turn, creates some barriers to communication. Currently, the change of the linguistic and cultural paradigm, rapidly developing times and globalization require paying attention to linguistic issues, but also to its cultural aspects. The solution of complex connections between language and culture requires a comprehensive linguocultural approach.
Published Version
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