Abstract
The problem of the research is the insufficient study of political correctness (PC) in the intercultural and linguistic aspects, as well as the urgent need to establish its status in the modern integrated culture. The relevance of the study is due to there is no unified approach to the analysis of the concept of PC in the political sphere. There is a special ideological cultural and behavioral linguistic tolerant tendency in the contrary to expressions subjected to public ostracism due to the fact that the speeches of public figures contain too many politically incorrect statements. Thus, the “listener” may have an internal protest against the use of PC vocabulary in everyday life, although its use is forced upon society by all types of media. The study is touch upon the analysis of the vast corpus of statements by US President D. Trump on Twitter, as well as other open Internet sources. The problem of studying PC was dealt with as Russian scientists, such as A.B. Ostroukh, M. Yu. Palazhchenko, Yu.L. Gumanova, S.G. - Ter Minasova, L.V. Tsurikova and others, as well as their foreign colleagues: Paul Berman, Deborah Cameron and others. The aim of research is to attempt to describe the PC category in terms of cultural, behavioral and linguistic perspectives. In accordance with the tasks set for the study the following methods were used: descriptive method, methods of distributive, component, quantitative and comparative analysis. The results could be used in educational and methodological activities as well as preparation of materials on cultural linguistics, lexicology, linguistic stylistics submissions, etc. The further research course plans to establish the relationship between the occasional euphemistic vocabulary.
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