Abstract
ABSTRACT This research delves into China’s digital gaming landscape, focusing on live game streamers and their transformation into “limited self-enterprise” figures within the country’s neoliberal context. The study utilizes in-depth interviews with 15 game streamers, illustrating the effects of neoliberal economic policies on the livestreaming industry and the challenges faced by streamers. “Limited self-enterprise” is introduced as a modification of Foucault’s discourse, contributing to subjectivity studies and neoliberalism’s understanding. This study broadens the theoretical lens applied to game streamers’ subjectivity, offering a more inclusive and diverse view.
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