Abstract
In April 2006, the library faculty at a small public liberal arts university created a blog to help generate more interest in their library and to promote resources and programs. With a minimal amount of time spent in development and promotion, they were able to produce a blog that is growing in popularity among the students and faculty. For over a year, they have used the blog to inform patrons about LibQual, new resources, power outages, computer and database problems, changes in hours, and to discuss library events and media issues in the news. After the blog's success, they have made further 2.0 leaps by employing RSS feeds, photo sharing, and Google Analytics to quickly and easily produce new content that is useful to students, faculty, and library staff.
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