Abstract
This paper examines strategies to build and promote brands with the help of We-media platforms. We-media represents a variety of online platforms that have revolutionized how information is created, disseminated and shared, providing new opportunities for self-expression and interconnected interaction. The unique features of We-media, such as easy content distribution, powerful user interaction, economical publicity costs, fast information delivery and wide coverage, make it a key force in the contemporary media landscape. Understanding the dynamics of We-media platforms requires identifying the different roles of content creators and consumers, which influences how branding and marketing can be done with the help of We-media. In this context, collaboration with content creators has become a strategic approach to brand development and marketing through We-media platforms. Content creators bring innovative, unique perspectives and creative solutions to brand marketing and increase brand awareness. Their influence and capabilities can significantly increase brand awareness and drive traffic to official self-publishing accounts. This paper examines leveraging self-publishing platforms for brand building, providing insights into effective strategies and collaboration with content creators.
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