Leveraging Digital Transformation: Analysis of LVMHs Impact on Economic, Social, and Environmental Performance

Abstract

This study analyses the impact of digital transformation on the economic performance of LVMH, the worlds largest luxury goods group. It provides valuable insights for traditional manufacturing companies seeking to leverage digital transformation. The paper illustrates how digital transformation can improve customer experience, increase revenue, and optimize operations by analyzing the success of LVMH in its digital transformation, which has successfully applied digital technologies such as data analytics, artificial intelligence, and e-commerce platforms to optimize supply chains, reduce lead times and improve inventory management, thereby reducing costs and increasing efficiency. At the same time, LVMH puts the customer at the center of its operations. It uses digital technologies to enable personalization, innovative business models, real-time collaboration, and communication, increasing customer loyalty and shaping brand identity. In addition, LVMH emphasizes sustainability, positively contributing to the environment and society by improving supply chain management, reducing waste, and lowering carbon emissions through digital technology.