Leveraging consumer behavior and macroeconomic factors to increase real estate investment potential

Abstract

The Indonesian real estate market has shown promising development in recent years, attracting investors seeking lucrative opportunities. This research aims to increase the success rate of real estate investments in Indonesia by examining the connection between macroeconomic factors and consumer behavior. This study employs vector autoregression (VAR) models to investigate the influence of macroeconomic data on the Indonesian house price index (HPI). We intend to determine the primary determinants of the HPI by analyzing various macroeconomic indicators, including GDP growth, CPI, crude oil, interest rates, and the unemployment rate. In addition, the research investigates the role of consumer behavior in Indonesian real estate searches. Real estate developers and investors can gain valuable insight into the effect of consumer preferences, motivations, and decision-making processes on demand functions by understanding consumer preferences, incentives, and decision-making processes. A comprehensive analysis of historical data and econometric modeling techniques are employed to accomplish research objectives. The research is conducted using pertinent macroeconomic indicators, real estate market data, and consumer surveys.