Abstract
Pricing strategies are of paramount importance in the fiercely competitive retail sector, exerting a substantial influence on a company's financial performance and market standing. The amalgamation of artificial intelligence (AI) and robotic process automation (RPA) presents merchants with a potentially revolutionary opportunity to include and augment their pricing strategies via automation. The present research article investigates the field of AI-enhanced Robotic Process Automation (RPA) within the realm of retail pricing. It aims to analyses the impact of RPA on decision-making processes, operational efficiency, and overall organizational success. This research offers a thorough examination of pertinent scholarly works, empirical examples, and theoretical frameworks to investigate the advantages, challenges, and potential future trajectories associated with the utilization of artificial intelligence (AI) and robotic process automation (RPA) to augment pricing strategies in the retail sector.
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