Abstract
Television is a medium through which society is well informed about social reform, social re-engineering and social orientation because of the tenacious relevance of its audio-visual influence on the viewers. What people think about nearly every issue be it politics, religion, government, fashion, culture, is almost exclusively influenced by television. Thus, this study examines lessons on re-orientation of the African Society towards curtailing Child Abuse from themes in Professor Johnbull Television Drama, Season 4-Episode nine (Street School). The study identifies various themes of child abuse in the television drama episode using qualitative research approach of textual content analysis through Video preview and review of themes in Prof. Johnbull Television Drama. The study applied the social cognitive theory as well as framing theory. Data were gathered using a researcher –designed instrument named “Video Content Analysis Checklist on Social Orientation and Themes and Framings (VCACSOTF)”. Findings from the study revealed that vulnerable children suffer maltreatment such as: Sexual abuse, forced child labour in form of street trading/hawking and child trafficking which is a major setback to the realization of child right act on education in Africa. It recommends that similar Television series and programmes should be produced, identified and sponsored regularly on African Television networks such that social orientation against all forms of child abuse could be spread through various broadcast media just as it is being propagated in Professor Johnbull TV drama episode titled ‘Street School’. Further, government in Africa should assist in giving scholarships to indigent and vulnerable street children and that those who participate in child abuse be prosecuted.
Highlights
The African society is still growing in terms of socio-cultural, economic and political towards the attainment of human development
Some children who are supposed to be in school are seen hawking in the street and they are exposed to different kinds of risk such as accident on the road, sexual abuse, psychological abuse, neglect, etc. all these are regarded as one form of abuse or neglect of children according to World Health Organization (WHO),(2014),UNICEF,(2016) etc
It is seen that children who are supposed to be in school are seen hawking in the street and they are exposed to different kinds of risk such as accident on the road, sexual abuse, psychological abuse, neglect and so on and so forth
Summary
The African society is still growing in terms of socio-cultural, economic and political towards the attainment of human development. The commonest means to achieve this is the use of modern technology such as internet and television to create a simultaneous awareness about a particular malaise that could forestall the growth of Africa. The channel of communication considered in this study is television. Television, that newest and most versatile medium of mass communication burst over post independence Africa like a skyrocket, and like a skyrocket is already leveling off if not coming down. Television in Africa is almost entirely a product of the years since political independence; in some places television is regarded as a national status symbol comparable to an airline or a presidential palace. A regular television service was established in Morocco in 1954 (for just two years), and in the Western Region of Nigeria in 1959, but the rest of the continent remained almost untouched until 1952, William (1971)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
