LES is more: [When evaluating training

Abstract

Performance ImprovementVolume 45, Issue 8 p. 8-13 Research Article LES is more: [When evaluating training] Sarah Ward, Sarah Ward Sarah Ward: is an adult learning specialist who focuses on using e-learning technology to improve and measure performance. Through her company, ALTER Inc., she has consulted with the world's largest distance learning system, Ford Motor Company's FORDSTAR, and the world's largest repository of knowledge, the Library of Congress. She uses the latest in learning technology to increase workforce productivity, through strategic planning of organizational learning, developing e-learning models, consolidating education and training efforts into corporate universities, and creating full spectrum evaluation systems. Sarah may be reached at sward@alter-inc.com.Search for more papers by this authorGodfrey Parkin, Godfrey Parkin Godfrey Parkin: , originally a South African marketing professional, has a global perspective. He spent many years in Switzerland running A. C. Nielsen's international management services operation, training marketing consultants and implementing OD initiatives worldwide. He headed a Zurich-based consulting company specializing in marketing and sales team transformation and culture change. He bootstrapped a technology company in the United Kingdom to build and market innovative simulation products, computer games, and animation properties. In 1998, he started a successful project management e-learning company in Washington, D.C,, and founded MindRise, his consulting company, soon afterward. Godfrey may be reached at gparkin@mindrise.com.Search for more papers by this authorKaren Medsker, Karen Medsker Karen Medsker: is an owner and principal consultant of Human Performance Systems, Inc., a small firm that helps organizations improve performance, primarily through developing custom training programs. For 17 years, Karen taught instructional design, performance improvement, and evaluation at Marymount University, where she is now Professor Emerita. She is the author of two books on instructional design as well as a variety of book chapters and journal articles. She is coeditor (with Michael Cassidy) of Performance Improvement Quarterly. Karen may be reached at hpsi@adelphia.net.Search for more papers by this author Sarah Ward, Sarah Ward Sarah Ward: is an adult learning specialist who focuses on using e-learning technology to improve and measure performance. Through her company, ALTER Inc., she has consulted with the world's largest distance learning system, Ford Motor Company's FORDSTAR, and the world's largest repository of knowledge, the Library of Congress. She uses the latest in learning technology to increase workforce productivity, through strategic planning of organizational learning, developing e-learning models, consolidating education and training efforts into corporate universities, and creating full spectrum evaluation systems. Sarah may be reached at sward@alter-inc.com.Search for more papers by this authorGodfrey Parkin, Godfrey Parkin Godfrey Parkin: , originally a South African marketing professional, has a global perspective. He spent many years in Switzerland running A. C. Nielsen's international management services operation, training marketing consultants and implementing OD initiatives worldwide. He headed a Zurich-based consulting company specializing in marketing and sales team transformation and culture change. He bootstrapped a technology company in the United Kingdom to build and market innovative simulation products, computer games, and animation properties. In 1998, he started a successful project management e-learning company in Washington, D.C,, and founded MindRise, his consulting company, soon afterward. Godfrey may be reached at gparkin@mindrise.com.Search for more papers by this authorKaren Medsker, Karen Medsker Karen Medsker: is an owner and principal consultant of Human Performance Systems, Inc., a small firm that helps organizations improve performance, primarily through developing custom training programs. For 17 years, Karen taught instructional design, performance improvement, and evaluation at Marymount University, where she is now Professor Emerita. She is the author of two books on instructional design as well as a variety of book chapters and journal articles. She is coeditor (with Michael Cassidy) of Performance Improvement Quarterly. Karen may be reached at hpsi@adelphia.net.Search for more papers by this author First published: 13 October 2006 https://doi.org/10.1002/pfi.4930450803Citations: 2 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Citing Literature Volume45, Issue8September 2006Pages 8-13 RelatedInformation