Abstract
Strategic drivers and shifts in global investment banking This article deals with the exposed ambition of banking institutions over the last ten years to develop global investment banking activities. The industry experienced however concentration and over capacity, leading to the decrease of commissions and many restructurations allowed, among other points, by the blurring of distinctions between commercial banks, investment banks and securities houses. Growing competition in EMU reveals different strategies from European banks, that is to say resolving over capacity problems, absorbing new opportunities, establishing oligopoly returns, establishing long term relationships with clients and adapting to growth uncertainty in industry. Concluding section deals with the effects of EMU on banking sector, and the losers and the winners inside this sector.
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