Leisure Tourist Offer as a Component of Competitive Advantage in the Situation of Changing Environment Case of Ohrid Tourist Region

Abstract

In the changing environment the leisure tourist offer of each holder of tourist offer and in the destination as a whole, is a critical component in achieving the proper competitive advantage over other carriers and destinations. In recent years, it become increasingly evident that the requirements of travel consumers are increasingly larger and more diverse. In the market of tourist demand there is increasingly growing demand of tourists for specific types of tourism.For a country or destination to be attractive to modern tourists, the development of high quality accommodation, a wide range of entertainment content and superior service, arises.This paper elaborates the results of a survey on the situation with leisure tourist offer in Ohrid tourist area and performs an analysis of the same. Analysis show that the tourists during their stay in Ohrid are generally satisfied with the leisure offer. But, there is different degree of satisfaction with different types of leisure offer.Based on the analysis in this work are given appropriate conclusions and recommendations to improve the situation with this offer in the Ohrid tourist area. In this connection should be borne in mind that tourism offer should not be static but a dynamic category that constantly need to adapt to increasingly newer and newer demands, desires and needs that occur on the side of the tourist demand.It is important for tourism offer to adapt to the requirements of leisure demand as a complex (integral) supply of resort or destination.On the degree of the adaptability of tourist offer to specific characteristics of the demand will depend the survival on the tourism market in terms of changing environment.