Abstract
<p class="TableParagraph"><em>The research aim is to analyze the impact of new regulations in the digital economy through a comparative study. This research uses the content analysis method to understand how these regulations affect legal structures and business practices. The digital age has brought significant changes to the global economy, triggering the need for regulations that can support innovation while protecting the rights of users. New regulations in the digital economy often relate to data privacy, cybersecurity and intellectual property rights. Through content analysis, this research evaluates how different countries are responding to these challenges through their legal frameworks. The research is also grounded in natural law theory, coined by Hugo Grotius, who argued that laws should reflect universal and unchanging moral principles. The results show that new regulations in the digital economy have a significant impact on legal protection for consumers. This protection effort is carried out through preventive, repressive, protective, solution, and alternative approaches. Dispute resolution through both litigation and non-litigation channels shows that legal protection can be guaranteed by the existence of regulations governing electronic commerce, especially on e-commerce platforms. By applying these principles, this research aims to provide recommendations for the establishment of regulations that are not only effective but also fair and sustainable.</em></p><p class="TableParagraph"><em> </em></p>
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