Abstract
Purpose ”“ Approach and analyze the technological industries in society, as a global society, and how it is approached from the legal point of view. This study aims to make an analysis of the social context and technological progress and determine what main legal problems arise. There is also the purpose of investigating what impact new technologies have had in the audiovisual industry globally, taking into account the emergence of new digital business models, in order to determine their legal nature.
 Methodology ”“ The methodology used is mainly based on the analysis of the different Laws that regulate the digital market. The approach has been directed at European claims to respond to new digital models and discover if the result has had an effective application on citizens.
 Findings ”“ The study sets out as objectives achieved cross-border access of audiovisual platforms in the European territorial area. Objective met in a positive way but still with many inconveniences. It is noted a clear advantage for users, but with universal challenges, such as the exploitation of audiovisual content within the Right to information.
 Practical Implications ”“ If the laws were more current, companies and technological industries could give a more effective response to society, while creating wealth. It also shows the comparison between a European system, more protectionist towards the user, for example, with the protection of personal data, with respect to the Latin American system law. These differences impact economically differently in each country.
 Originality ”“ The study detects the most fragile points, the current conflicts of the digital platforms and shows the lines to follow through public policies.
Highlights
Approach and analyze the technological industries in society, as a global society, and how it is approached from the legal point of view
The study detects the most fragile points, the current conflicts of the digital platforms and shows the lines to follow through public policies
Hay que decir que, aunque este reglamento tiene sus lagunas, como por ejemplo las consecuencias jurídicas por incumplimiento del prestador de servicios de contenidos o con la interpretación acerca del concepto de temporalidad, los derechos de autor y los derechos remuneratorios, siguen permaneciendo en manos de cada Estado Miembro, reforzando de este modo la territorialidad de los derechos de autor
Summary
A nivel europeo la revolución tecnológica se ha visto siempre como un gran segmento de mercado dónde conseguir y ofrecer grandes oportunidades económicas. Concretamente la Comisión Europea hace ya más de 5 años dijo que el objetivo era poder generar hasta unos 250.000 millones de euros de crecimiento adicional en Europa gracias a las tecnologías digitales. Debido a la singularidad de Europa y su posición económica, desde las Instituciones Europeas se ha establecido que estas políticas deben de ser de naturaleza no transfronteriza, es decir, se debería facilitar aquello que conlleva un traspaso rápido i ágil entre las fronteras y barreras, esta idea sin duda es un gran lance. La Unión Europea ha creado como una de las bases en su estrategia digital, la llamada agenda digital, en ella se ha desarrollado el concepto de mercado único digital con la idea de ofrecer posibilidades de mejora de la eficiencia con el fin de conseguir un rendimiento económico importante. LA CONTROVERTIDA APROBACIÓN DE LA DIRECTIVA EUROPEA SOBRE LOS DERECHOS DE AUTOR Y DERECHOS
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