Legal Analysis on the Use of Muhammadiyah Trademark on a Charity Business Marketing Based on Religious Justice

Abstract

The purpose of this study was to Analyze The Use of Muhammadiyah Trademark on A Charity Business Marketing Based On Religious Justice. The research method used by the author is a normative-empirical research method. The data collection method used is library research, observation, interviews, and data analysis methods are using qualitative descriptive analysis. The results of this study shows that Religious Value in the Marketing of Muhammadiyah Charity Business Products are based on the belief in one and only God, meaning that everything that is done is in order to seek benefit and benefit, as is the case for example in Muhammadiyah education establishing many schools, madrasas, Islamic boarding schools and other orphanages solely because upholding religious values in which by building places to seek knowledge is a very noble glory and this, of course, are the result of the hard work of the Management of Muhammadiyah. An organization, whether it’s non profit or not need a trademark that shows their reputation and goodwill. Therefore The Use of Muhammadiyah Trademark on A Charity Business Marketing can be justified to be Based On Religious Justice as it is for the need for the Ummah itself.