Lecturers’ Leadership Practices and Their Impact On Students’ Experiences of Participation with Implications for Marketing Higher Education Services

Abstract

This study investigates the impact of lecturers’ leadership practices on students’ experiences of participation within a case university in the UK’s HE sector. The qualitative phenomenological research strategy, specifically the focus group interview approach, was used for data collection. Two key focus group interviews were conducted with a total of 15 participants. The thematic template and content analysis techniques were used for data analysis with NVivo 11. Findings showed that lecturers in the case university were transformational in their approaches to teaching and learning. Second, findings revealed that four highly coded themes characterized participants’ positive experiences of academic participation and they include: Teaching and learning quality; Academic versatility; Supportive academic leadership and Lecturers’ accessibility. This study makes theoretical contribution as it validates the relevance of transformational leadership theory. This study is original because it is the first to propound the ‘transformational teaching and learning framework’ which comprises four themes.