Abstract

Doctoral education in business schools is focused on a functional approach to research training. While this approach is necessary, it rarely encompasses reflexivity in qualitative research, despite its importance. This paper provides the groundwork for educators in business schools to reconsider the conventional approach to teaching qualitative methods. It draws on my personal and professional experience as a key resource to shape its examination of doctoral education in conducting qualitative research. The paper offers points of reflection on the struggle students may face in conducting rigorous qualitative research without appropriately understanding the influence of self with previous experience, preconceived ideas, feelings, and even appearance. By emphasizing reflexivity, this paper urges business schools to move away from functional training on research conventions to instead improve students’ process of discovery by emphasizing interactive and transformational components of qualitative research.

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