Abstract
ABSTRACT This paper introduces the notion of ‘Photogaffe’ in the context of an applied visual anthropology. Focus is placed on examples of ordinary people causing unforeseen social problems with their cameras and/or pictures as part of family photography and related home media. Paper suggests changing an attention from seeking meaning in picture content to meanings in the social acts responsible for the communication process. The vehicle is a collection of examples documented in a series of letters written to ‘Dear Eastman,’ a newspaper advice columnist. Several letters and responses are presented and recommended for instruction in a college course on basic theoretical points of the visual social sciences in general and visual culture and communication in particular.
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