“Learn to blend in!”

Abstract

PurposeThe purpose of this paper is to contribute with increased knowledge about gender in mining by exploring how women are discursively represented in texts produced by actors in the international mining arena.Design/methodology/approachThe study combines corpus linguistic methods and discourse analysis. It implies a combination of quantitative and qualitative analyses, where the former is used as the point of departure for the latter, and where the material analysed is chosen on the basis of certain selected search phrases. The source for the study is the web, and the search engine used for the retrieval of data is WebCorp Live, a tool tailored for linguistic analysis of web material.FindingsThe analysis reveals that although the overarching theme in the women-in mining discourse is that women are needed in the industry, the underlying message is that women-in-mining are perceived as problematic.Practical implicationsThe study shows that if mining is to change into a modern industry, the inherent hyper-masculine culture and its effects on the whole industry needs to be problematised and made evident. To increase the mere number of women, with women still heavily underrepresented, is not enough to break gender-biased discrimination.Originality/valueThe research contributes with new knowledge about gender in mining by using a method, which so far has had limited usage in (critical) discourse analysis.