Leadership and Change Management within Adidas

Abstract

To explore the impact of leadership change management on global organisations, firstly, the state of the multinational Adidas is presented, with an analysis of the company's resources and capabilities based on the PESTEL model focusing on the structural level. Secondly, the McKinsey 7S model points out the company’s aspects that must be considered comprehensively in the development process. Finally, the paper concludes that competition is the driver of external change and that a healthy company climate and incentives are key to reducing internal resistance.