Abstract
Advertisements in the 1920s and 1930s Latvia were published mainly in Latvian, German and Russian. Besides original adverts for local products, there were numerous translations of advertisements, mainly from German. Translations of translations also circulated in the press, blurring the concept of a source text. Advertising, including translated adverts, made an impact on culture, glorifying feminine beauty in many cases but trivialising women by a specific use of language in others. Advertising also influenced the Latvian language itself. Translators added a second layer of German calques to the ones that already existed. However, new terms coming from adverts also enriched the language. Translations helped create the language of advertising as such, by developing its constituent parts: brands and slogans.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
