Latino cabinet appointments and young Latino voters: A preliminary look at GOP efforts to attract Latino voters

Abstract

We examine whether the recent GOP efforts to make Latino cabinet appointments have appealed to young Latinos who comprise a large proportion of the Latino electorate. We found that young Latinos were not aware of many of these appointments and the appointment of Alberto Gonzales to the post of Attorney General was the most visible Latino appointment. Though many did not support Gonzales’ appointment, those we surveyed were eager to see more visible Latino appointments in the future and reported that their perceptions of the Republican Party and former President Bush were improved by the appointment. We also found that young Latinos’ support for the president was greatly impacted by their perception of presidential interest in their community and we argue that Latino representation in appointments may become increasingly important as the Latino population expands.