Language politics and prestige in The Walled City: an exploratory study of the linguistic landscape of Intramuros, Manila

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Abstract Tupas and Lorente (2014. A ‘new’ politics of language in the Philippines: Bilingual education and the new challenge of the mother tongues. In Peter Sercombe & Ruanni Tupas (eds.), Language, education and nation-building: Assimilation and shift in Southeast Asia, 165–180. New York: Springer) contended that “the politics of language in the Philippines always featured the tension between English on the one hand and the vernacular languages on the other.” But how exactly does this language dynamic manifest itself in the linguistic landscapes (LL) of the Philippines? To explore this question, this paper conducted an exploratory LL analysis of Intramuros, the famed “Walled City” of Manila, using Scollon and Scollon’s (2003. Discourses in place: Language in the material world. London: Routledge) place semiotics and Ben-Rafael et al.’s (2006. Linguistic landscape as symbolic construction of the public space: The case of Israel. International Journal of Multilingualism 3(1). 7–30) top-down and bottom-up sign classification. It found that English-based signs are used to accommodate a global audience, i.e., foreign tourists, whereas Filipino-based signs are used to police and regulate the behavior of residents and, to a certain extent, local tourists. To conclude, it argued that by looking at its linguistic landscape, historical districts like Intramuros articulate beliefs and assumptions on language that, in turn, make them deeply political and ideological sites.