LANGUAGE PERSONALITY OF THE UKRAINIAN BUSINESS WOMAN ON THE WOMAN’S JOURNAL

Abstract

The article presents the features of verbalizing the image of a business woman on the pages of the periodical «Woman». The purpose of the article is to deepen and systematize the features of the verbal means of defining the identity of a business woman in the texts of the periodical magazine, as well as to reflect, function and transform traditional gender stereotypes and the formation of stereotypes of femininity in the post-Soviet period of Ukrainian history. The subject of this research is the linguistic personality specifics of the Ukrainian business woman during the independent epoch of Ukraine. The results of the analysis of business woman’s speech features make the following conclusions: the texts of the articles appear English, borrowed terms to indicate new relations in the economy, often use professionalism and patterns without emotional color. The speech of women is expressed by expletive words, but they do not create unnecessary information, their usage helps the speaker to orient, focus, and makes the expression more organized and clear. Also, the texts of modern periodicals are characterized by the activation of various word-forming components, for example, to signify exaggerated meaning: superwoman, superstar, etc. The speech of the modern business woman of the magazine is distinguished by the use of a large number of foreign language words, especially when describing the market experience of Ukrainian women. This is explained by the change of values of personality, openness of post-Soviet society and penetration into different spheres of society of new concepts and phenomena.