Abstract
The paper examines the Qatari institution of BeIN sports sportscasting under the guise of sports entertainment with a focus on football as the most popular sport broadcasted. In fact, the institutions exposure insidiously influences its sportscasters fans and viewers across North Africa and the Middle East in particular. This impact has manifested in the course of the World Cup Qatar 2022 tournaments. To this end, the study instrumentalizes discourse analysis and critical discourse analysis to sift the language of Arab popular sportscasters of the televised channels broadcasting international football matches including Morocco as a participative and competing team. Remarkably, the countless repetitions of Arab and Arabic-related issues cause an uproar and theft of sport enjoyment among viewers. Sport enjoyment is relegated to government politics. Accordingly, the Qatari-based media control and filters reveal that pan-Arabism and Islamism are commercialised to manufacture consensus of BeIN sports visibility and transparency. Therefore, the study concludes that these Qatari media filters strangle their channel audiences in North Africa through pan-Arabist sports commentators in particular and other continents diaspora in the main.
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