Language conflict and change in language visibility in South Africa's Free State Province number plate case

Abstract

Using print media coverage of language discontent between 1994 and 2002 regarding three number plate changes, which were applied in the North West, Northern Cape and Free State Provinces of South Africa, this article will analyse the dynamics of language conflict. This will be done against the background of theoretical considerations pertaining to the use of language legitimisation and delegitimisation as instruments for changing language regimes. Particular attention is given to the Free State case, as language discontent in that province received sustained coverage for more than five years. An in-depth analysis reveals how the focus of the discourse in this case shifted from language representativity to administrative functionality, and the steps taken by the decision-maker to reach this position. The analysis also sheds light on the role of language activist behaviour in turning language discontent into full-blown language conflict in the Free State case.