Abstract
Keeping in mind the recent COVID-19 pandemic, this paper builds on a study that examined how a major twentieth century South African newspaper utilised outbreaks of bubonic plague to propagate racial stereotypes in Johannesburg. The data were gathered from the Rand Daily Mail archive database and analysed thematically. Recent years have seen the emergence of new disciplines, such as historical pragmatics, along with calls for historians to move beyond collecting documentation into textual analysis. Thus, the researchers reanalysed selected data using systemic functional grammar to discover how the communicative intention was achieved. The research follows a descriptive qualitative method. It was found that the newspaper played a major role in the promotion of racial segregation. However, at times its reporting was nuanced. Understanding how past media made use of events and discourses to influence the public and achieve political goals can serve to inform the present and illuminate the future.
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