Abstract

Language and linguistics of the new Indian middle class builds up a new sociology. This class is varied in compositions in terms of castes, religions, culture and, of course, purchasing capabilities. They are best represented by language this class uses with regard to multifarious sub-systems – social, economic and political. This is a qualitative study. Here, I explain the inferences to the behaviour of this class by carefully observing its use of language and linguistics. This article shows transformation of the middle class in India in the wake of globalization at the behest of language. It highlights as the apolitical aspects of this class as an appetitive one, so the political language of the political parties in mobilizing allegiance of this class. This article also pinpoints to the methods and avenues as to how languages are used by this class using modern communicative technologies to ascertain itself as a social construct.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call