Abstract
In this paper the definition of “political discourse” is presented on the base of review of European, American and Russian scholars. The hypothesis of this article is that communicative behavior is gender identified, and this fact is dictated by the choice of speech markers of explicit and implicit linguistic means at all language levels that presented the feminine features in political discourse. The communicative behavior of Kazakhstani politicians in mass-media political discourse is demonstrated on the base of I. A. Sternin's model of description in accord with gender aspect taking into сconsideration. This parametric structure of the communicative behavior model consists of the component, on the ground of which the generalized and detailed data about the specifics of gender communicative behavior are calculated according to eight parameters: communicative self-presentation – theatrical nature, contact emotionality, tolerance, agency, politeness, thematic orientation, power-control and communicative leadership. Methods used in this investigation are political discourse analysis, critical discourse analysis, quantitative and qualitative analyses.
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