LABOR MARKET IN THE CONDITIONS OF GROWING DIGITALIZATION OF SOCIETY

Abstract

The digital transformations that are manifested in the abolition and creation of jobs in different sectors, the emergence of new forms of labor and the changing landscape of trade have been investigated. It is shown that the development and implementation of computer technologies have led to the destruction of established industrial relations, and to the creation of new jobs, which before simply did not exist. The impact of new technologies on improving productivity, reducing prices and increasing supply in the consumer market was studied. The dynamics of the enterprises' need in personnel in Ukraine is analyzed. It was concluded that the share of information and communication technologies, trade, consulting, business services in the structure of employment in Ukraine has increased significantly. It is shown that for effective work in the conditions of digitalization firms need specialists with skills of planning and quick decision-making, as well as those who are able to establish cooperation between teams and more confident charismatic leaders. The article emphasizes the actualization of the issue of development of digital skills of the population in the course of increasing penetration of digital technologies into various sectors of the economy. It is found that the skills demanded by the digital society provide opportunities for faster advancement and create conditions for the polarization of society both in terms of income and social belonging. It is proved that digital skills training is an important point for both potential users of new products and services and potential suppliers of innovative technological goods. The possibilities that allow firms to divide tasks in a new way, increasing the time of labor use, are analyzed. The positive (digital services online, low labor costs and greater access to the global pool of virtual workers) and negative (lower level of social security for workers, higher income volatility, greater responsibility for skills development) aspects of the spread of digital technologies are shown. New competitive factors in the transformation of the structure of professions and education profiles are highlighted. Special attention is paid to the growing influence of technology on the processes of interpersonal relations and changes in the social type of a person.