Abstract

This article shows the different kinds of approaches to the mass media from the sociolinguistics, and the meaning of these studies for the society itself. A variety of points of view and topics studied by authors throughout the world conform the sociolinguistic works on mass media. Several topics are discussed about press, radio and television: sociolinguistic prestige, linguistic uses in the media, production, product, reception, linguistic interaction, standardization, interaction between media and audience, media manipulation, didactic applications of the media, etc. The author presents a wide review of the works published in the last years on this issue. The article is accompanied by a long, comprehensive bibliographic chapter which indicates the studies of the sociolinguistics of mass media.

Highlights

  • This article shows the different kinds of approaches to the mass media from the sociolinguistics, and the meaning of these studies for the society itself

  • La perspectiva sociolingüística y la metodología que le es propia proporcionan el marco ideal para los estudios acerca del uso de la lengua en los medios de comunicación social, con todas las características que le son inherentes en cuanto tales, y las variedades lingüísticas en ellos empleadas

  • Como indica Leitner (1996: 201), algunos estudios sugieren que los contenidos sobre temas relativos a la lengua indican un sentimiento de identidad y pertenencia lingüística de una comunidad de habla: Leitner (1984) y Reeve (1989) para Australia, Bell (1990) para Nueva Zelanda

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Summary

Introduction

This article shows the different kinds of approaches to the mass media from the sociolinguistics, and the meaning of these studies for the society itself. La perspectiva sociolingüística y la metodología que le es propia proporcionan el marco ideal para los estudios acerca del uso de la lengua en los medios de comunicación social, con todas las características que le son inherentes en cuanto tales, y las variedades lingüísticas en ellos empleadas.

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